I’m taking part in this event today. I’m not entirely sure what’s going to happen, but I’m hoping I’ll learn something. I think I’m supposed to post some words of wisdom, or share an experience in my marketing efforts.
Well, I’ve posted my views on marketing the books through Amazon free days a few times…
What I’m mainly concerned about right now is the damage done to one’s marketing efforts by changing one’s blog platform. I know it’s the right thing to have done, to move both blog and website to an ad-free platform, but the pain of losing all those followers that I’ve gained over previous years is… acute.
On the other hand, the dedicated followers return. It just seems like I’ve lost the benefit of most of my marketing effort last year if people aren’t receiving email updates.
What I want to know is: if someone subscribes to my blog, to follow it, does that entitle me to add their email addresses to a newsletter list and email them direct?
What do you think?