Planning the launch of my next book, audio or ebook: things seem to have changed again. It’s pretty good that I have actually had time to think of such things as marketing. I suppose part of the reason is that, hm, I haven’t sold many books during lockdown. People obviously aren’t finding me, my books, or something that hits the spot for them when they search.
The launch for the last in my series
Part of the problem has to be that I’m editing the last of my series, Princelings Revolution. But I’m audio releasing the first.
I know how to handle the message of the first – or do I? In many ways it feels old to me, and probably is (as has been commented) not necessarily a good reflection of the rest of the series. Certainly looking at my read-through rate, it doesn’t work well.
The read-through rate work came about because the Story Reading Ape shared a post by KindlePreneur, explaining all about it. This didn’t just explain the term, and how to calculate it (don’t go to sleep) but what it means for you if you are pricing your series, and other splendid tips.
I haven’t worked out how to use the information for advertising yet, but it has made me stop letting the first book go free.
I think that advice is past its sell-by date. People may download it, but they don’t seem to read it. In general.
Launching my audiobooks
In truth, I haven’t really launched these at all. I’ve told a few people about them. And given out some free codes. Four free codes to be precise, which shows that I really am not reaching my audience. If you’d like a code for the free copy of Princelings of the East on audio, let me know.
Back to work on my marketing
If I want to get things going, I think I need to go back to square one on my marketing.
- Reread the IWSG Guide to Publishing and Beyond.
- Read any of several excellent marketing series on the web, like Sally’s Cafe and Bookstore Marketing Series.
- Find a new Blog Tour. Those seemed to have become old hat, but there seems to be a resurrection in them. I need to check them out.
I need to make a plan. And execute it in a timely manner.
Check the Basics
It’s a while since I did my Amazon Author page.
- Is it right for the times?
- Ditto my Goodreads page.
- And for that matter, my blog and websites need an overhaul. ( I did the blog last week, what do you think?)
If you’ve got some new tips for a book launch, and especially for a last in the series, please let me know.
This month’s IWSG
… is brought to you by the wonderful Alex J Cavanaugh and…
and Natalie Aguirre!
and the question of the month is….
Writers have secrets! What are one or two of yours, something readers would never know from your work?
Um… I have a few secrets that regular readers of my blog might have worked out. But I don’t think I have any secrets as a writer. I’m sure most people could guess what I think are secrets anyway!
Mind you, I gave away one of my secrets on Damyanti Biswas’s blog last week, in the comments. If you’re really interested, you could check that out!
30 Days Wild
I’m doing something wild every day in June. Today, I’ll encourage you to take another look at the Osprey-cam I posted last month. The eggs are hatching! The first chick (known as bobbleheads or bobs, apparently) emerged last weekend and the second on Monday, I think.