I thought of writing this post last month, because none of them were free in September either.
Those authors that are publishing with Amazon aka Kindle Direct Publishing, and choose to put their books out through a mechanism called Kindle Prime, have the opportunity to promote their books as free downloads for five days in every three month period.
It’s a sort of double-edged sword. It gives authors something to promote the heck out of their book with. You can see the numbers mounting up for the downloads on free days and feel good about your promotion. Readers get used to having a lot of free books to choose from. You just don’t know whether the downloaders will ever read them, let alone review them, and you don’t know whether it will lead to more sales.
And people get weary of seeing the Free Offers on the social media sites, especially if they aren’t looking for them. In spite of sending invitations to my own Goodreads friends, I get bored with invitations for free downloads of genres I really don’t like. Not that I don’t take advantage of the ones I like. Free day promotion is hard work, makes you feel like you’re doing something useful, but can get very close to being spam sometimes.
So what’s to be done? There are plenty of other ways of promoting one’s books, although they don’t seem to have the reach that free books do. Some authors recommend advertising – in the right places. Reviews are important. Book tours and giveaways are important. (Nobody seems to endorse book trailers). It’s all about building readership and loyal fans.
Thank you loyal fan, for reading this. I just thought I’d let you know, none of my books are free this month, but they are still out there, ready and waiting for you when you fancy reading them. My lovely publisher has compiled a page of all the links, even more up to date than the book listings on here!
Mind you, I do have a couple of giveaways running this month, on BookGoodies.com (they’ve delayed this) and on Goodreads. Click the links to enter.